Levi Orrico

A woman's nature is made up of phases. Every month, the ones who pass the menstrual cycle go through periods of mood fluctuations that go far beyond the premenstrual tension. These phases can be related to the phases of the moon.

For this reason, Insisté wants to be a companion for women at all stages, offering everything — from clothes to go out with friends to when they need to stay at home, relax and take care of themselves.

Because Insisté believes that clothing is much more than a sewn piece of cloth: it is an expression of personality that transforms moods from the outside in.

With that in mind, the logo was created so that the dots and diacritics were made by astral figures: the star marks the beginning, while the full moon rises imposingly over the logo, forming an arc to the waning moon. The thin terminals of the letters bring elegance while at the same time being reminiscent of stars.

The brand's color palette was inspired by the changing colors of the sky when night comes.